To compete in today's fast-paced market, businesses must establish their online presence. In that case, they need SEO (Search Engine Optimization).
Finding prospects is nearly impossible without implementing an SEO strategy. Since Google handles most queries – around 61.4% – SEO is mostly geared toward Google's algorithm.
Hiring professional SEO services can help you optimize your website for search, be in front of your ideal prospects, and stay ahead of the competition.
Read on to learn how to use SEO to your advantage.
Breaking Down the Basics of SEO
Search engine optimization involves optimizing your website and using keywords to increase your ranking in organic (unpaid) search results.
People have turned online to search for products or services, making it essential for brands to be present online. SEO makes you more visible to users actively seeking your products or services. It lets you target qualified leads and boost opportunities for sales.
That's what makes SEO vital for the success of SMBs – it helps search engines like Google recognize your brand and direct you toward your ideal customers.
What Are the Steps Involved in SEO?
In a nutshell, SEO encompasses five major steps to help you increase your brand's online visibility, boost traffic, and generate more sales.
Here are the five steps:
Research keywords: Spend time studying your target market's search behaviors, including which platforms, keywords, or phrases they use. Write down 10 to 20 of the most searched keywords and see whether you can use them to optimize your content.
Create content: According to Google's latest algorithm update, user-centric content is the key to higher rankings. Craft your content carefully and include keywords that'll appeal to your target audience. Avoid sounding too generic – clients appreciate a personal touch.
Practice on-page SEO: On-page SEO is part of professional SEO services that maximize your brand's customer retention rates. Make sure your content is unique, well-written, and provides value. Include headings, title tags, and descriptions that best showcase your brand. Include brand-specific keywords throughout the content.
Use link-building methods: Link-building helps your brand gain a positive reputation on other sites that’ll serve as a bridge between you and your audience.
Technical SEO matters: Improve the technical elements of your website or social media page. Tweak its preferences to make it faster and user-friendly so that potential clients easily find what they need. Technical SEO boosts your brand’s potential for fast discovery, crawling, and indexing your content.
SEO Defend: Professional SEO Services for Your Brand
If you want to elevate your brand's prospects, it's clear you need SEO. Hiring professional SEO services will get the job done better and faster.