What Is Technical SEO: A Quick Guide

The complex nature of websites makes them difficult to navigate without a simple and user-friendly design. So, if you want to achieve marketing success through your website, you must focus on making it fast, functional, and easily skimmable. But why are these variables important?

More than 30% of SEO experts polled in 2021 stated that on-page elements, such as meta titles and descriptions, were found to be pivotal in a website’s ranking performance on search results. In addition, content freshness and accuracy, brand awareness, and mobile friendliness contributed to ranking potential.

To ensure your website’s user-friendliness and keep it error-free, you must invest in technical SEO by professional SEO services. If you want to learn more, keep reading.

What Is Technical SEO?

Basically, technical SEO is the process of optimizing your site to make it easier for search engines to crawl and index its content. It involves improving the underlying structure and tags. While site design and content are wonderful options for optimization, they are meaningless if consumers can't access or browse your site.

On-page technical optimization enhances specific aspects of a page to raise their potential to rank on search engine results pages. It addresses the behind-the-scenes of your website, including the sitemap, schema, site navigation, and URL structure. It is crucial to generating organic search traffic.

Why Is Technical SEO Crucial?

In SEO, the technical aspects of your website  are just as essential as the design. Without it, you risk having a visually appealing site that is difficult to navigate, doesn’t work on mobile devices, and doesn’t provide visitors with the information they seek.

You need to conduct a thorough technical SEO audit to see how well your current site is optimized for search engines. Move on to our top technical SEO checklist and implement much-needed changes.

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Technical SEO Checklist

Technical SEO refers to the steps taken to confirm that your website meets search engines’ technical requirements. The following is a checklist of necessary items you can tick off to make sure your technical SEO is up to par:

  • Encrypt your traffic with SSL
  • Generate an XML sitemap
  • Increase the site's speed
  • Eliminate instances of duplicate content
  • Ensure that mobile users can navigate and understand your site
  • Markup your website with structured data
  • Enable AMP.

Why Technical Optimization Is Necessary for Your Site

Search engines like Google strive to retrieve results that are as accurate as possible in response to user queries. For this reason, Google's bots scour the web and evaluate pages according to various factors.

User experience variables include things like how long it takes for a page to load. There are additional factors that web crawlers use to analyze your pages’ content. Consequently, enhancing the site's technical aspects aids search engines in crawling and understanding your site's content. 

The Common Pitfalls of Technical SEO

Optimization for search engines is a complicated process, especially for beginners. However, if you're planning on incorporating these methods into your strategy, familiarizing yourself with some of the more typical pitfalls can help you avoid them. 

The most typical blunders made in technical SEO are:

  • Slow loading speed: To improve user experience, increase the average on-site time, but not at the expense of slowing down the loading speed.
  • Keyword stuffing: Always distribute keywords evenly across each page.

SEO Defend: Your Go-to Service for All Your SEO Needs!

Optimizing your website in a technical manner is necessary if you want to raise brand awareness. 

Our team at SEO Defend offers professional SEO services and develops effective strategies for organizations in various industries. You’’ll get a personalized plan and regular updates regarding your campaign's development. 

Contact us for further details, and let’s optimize your site to perfection!