What Does an SEO Agency Do?

Whether or not you are a business owner, you have probably heard about SEO agencies. Currently, they are the leading force in the world of digital marketing. 

An SEO agency can help you improve your online presence and increase your conversion rates. Not only that, but statistics show how SEO is responsible for 83% of search engine traffic, while paid search accounts for only 17%.

But, what does an SEO agency do, and how can it help grow your business? Read on to discover the essentials of SEO services

Creating the Right SEO Strategy

A high-quality SEO strategy is essential for growing your business in the digital era. It can help you generate higher-quality leads and boost conversion rates.

This is where SEO agencies come into play. An SEO specialist can help improve your search engine rankings, so you won't have to lift a finger. Most importantly, they provide a straightforward and customizable process with measurable results. 

In most cases, the agency will start with a site audit and business evaluation. Then, they will develop a personalized strategy and choose the right SEO tools for your business. Afterward, they will monitor and maintain your SEO, ensuring everything stays on the right track.

Improving Search Engine Visibility 

The primary task of an SEO agency is to increase your visibility on organic search engine results. This will put your brand in front of high-intent consumers without the need for paid advertisements. 

A solid SEO strategy will help you outrank competitors in major search engines, increasing the chances of consumers seeing and clicking your website. Agencies use the following tools and processes to achieve this:

  • Site auditing
  • Keyword analysis
  • Keyword implementation
  • Link building
  • Creating high-quality content
  • Website structure analysis

Increasing Quantity and Quality of Traffic

By improving your SEO, you will increase website traffic. As a result, you will reach more consumers and potentially increase your number of customers. However, an SEO agency will also connect you to your ideal consumer base, specifically those in need of your services or products. 

A good SEO company will also improve your website's user-friendliness to lead consumers toward contacting your business or making a purchase. This is equally important as increasing your rank since you want visitors to stay on the site after finding and clicking it on search results.    

Choose Reliable SEO Services

When choosing an SEO agency, it's crucial to focus on quality, experience, and professionalism. Many SEO companies are out there, but not all are trustworthy and knowledgeable.

At SEO Defend, we know the ins and outs of digital marketing. Our SEO services team can help you build the right SEO strategy. 

Our team will ensure your site stays protected with our negative SEO risk analysis scan and real-time negative SEO protection.

Besides SEO, we provide website development, paid advertisement, content marketing, and brand design services. On our site, you can also find free SEO tools such as a keyword rank checker tool and opt for a 30-day free trial.  

Reach out today to launch your website and online presence toward success.