Did you know that web design is like putting together an outfit? A single piece of clothing or accessory can ruin the whole vibe. So can a faulty web design component!
As per recent statistics, there are more than 1.8 billion websites, and we can only imagine how many of them keep visitors browsing and not hitting the X button instantaneously. A professional web design agency can help your website embody your brand and propagate it across social media channels.
To understand what makes web design a must in digital marketing, continue reading below.
The process of web design entails planning and constructing the look and functionality of a website. Web design is what gives the overall look of your main business outlet appealing (or unappealing, if done wrong).
From images, layouts, and videos to font and font color, web design will help your brand become more recognizable, fast. Web design agencies dedicate a fair amount of time to getting to know the client so that they can create a unique web design.
Let’s discuss the benefits that come with employing a web design company:
Website visitors feel more secure when they make a purchase from a website with a user-friendly web design. These days, potential customers are keen on rating a brand based on its website design.
Contemporary and highly-functional web designs are favored over outdated, poorly executed web designs that make visitors suspect the brand’s legitimacy. A trustworthy web design agency will know exactly how to lay out the look and functionality of your website and help you build a strong brand.
A well-rounded web design should allow visitors to quickly locate information about a product or service, contact information, or an info page. The design of your web page will retain or deter visitors - as simple as that.
If your visitors have to click on five different areas on your page to find simple information about how to contact you, you can be sure they won’t. Visitors become easily frustrated by non-user-friendly websites, and regardless of their intent to buy, they’ll close your page anytime they want.
How appealing your website is to visitors is very important, both visually and content-wise. Web design agencies know how to achieve a smooth transition between content and visuals while keeping the layout of the website in perfect ratio.
If the content you boast about is placed in an unfavorable area on your website, visitors will have a hard time finding it and eventually give up. Moreover, if the visual part of the web design is fine, but the content is irrelevant to your product or service, you’ll come shorthanded.
From ensuring your local SEO remains unmatched to safeguarding your business from negative SEO practices - SEO Defend helps your business stay afloat through all development stages.
As the top web design agency in New York, our job is to ensure your active online presence. We’ll follow up with new ideas for expansion and implement the latest SEO practices as per Google’s guidelines.
Feel free to reach out - we’d love to talk!
