Google has been the leading global search engine since September 2021, especially since SEO practices became prevalent. While this is excellent for search users, website owners have been left fending off damaging SEO threats.
This is especially true now that Google has established its helpful content update that focuses on eliminating negative or black-hat SEO practices and its guidelines regarding technical requirements and content authenticity.
In this article, we’ll discover the best practices for you to monitor negative SEO threats and attacks.
Google updates almost always involve new regulations regarding website links, making occasional link audits essential. If you regularly monitor your backlinks and notice unusual traffic, though you haven’t been working on backlinking and updating your content — it might not be a good sign. It could be that your links are not in order or are broken.
Aside from top-notch and unique content, your webpage's connectivity and response speed is a crucial asset that boosts the site’s ranking on Google’s search engine. Without a doubt, a web page’s speed can decrease due to several factors, but if you can’t find any reason why your web page is bugged and sluggish, it might be because you’re a victim of a negative SEO attack. Constantly run speed tests to avoid falling in rankings, and immediately contact your web hosting providers.
If something's off with your webpage, your visitors and customers will be the first to notice. And online reviewing has become a resourceful habit of the Internet population lately. Monitoring your webpage through Google My Business can help determine whether someone's messing with your webpage, especially if there are negative comments and reports on malfunctions or bugs on your otherwise impeccable web page.
A keyword's click-through rate is vital in many aspects, from choosing valuable content to targeting your potential clients with significant ads. If your site and content have been getting a lot of attention lately, but the visitors ' bounce' in the process - it's probably a bug.
You can check your webpage for this peculiar bug by logging into the Google Search Console and choosing Search Traffic > Search Analytics.
SERP ranking is the result of a search query. Effective SEO focuses on putting your brand on the first page of search results. If you've managed this and have constantly been going one spot up or down, there's nothing to worry about.
However, if you type a keyword which is SEO-efficient for your niche and your site's name doesn't come up - you've got a problem. Your site is looking spotless, but it's not generating results. This is called deindexing, and it's the most notorious SEO threat.
Do you need expert services to monitor negative SEO practices for you? Our team at SEO Defend can help.
We deal with anything SEO-related, like scraping, content duplication, deindexing, and more. Aside from prevention services, we also offer classic SEO tools to help you land your site on Google’s first page and maintain top rankings.
Contact our team, and master SEO without spending months learning the science behind it.