A Guide to Monitoring and Fighting Negative SEO

There are countless ways to do negative SEO campaigns. With almost 63% of the world population using the internet today, the chances of falling victim to a negative SEO campaign are high.

While you can take matters into your own hands, it's best to rely on negative SEO monitoring services to locate potential threats and sources.  

Remember that negative SEO is unethical, and search engines will likely ban you if you don't tend to the issue. Keep reading to learn how to determine negative SEO indicators and what you can do to protect your website against them. 

What is Negative SEO?

Destroying your Google reputation, stealing competitors' keywords, and duplicating content are common negative SEO practices. Negative SEO refers to any harmful method that aims to tamper with the search rankings of a website that belongs to a competitor. Another name negative SEO goes by is black-hat SEO, and the consequences of doing it include bans and even fines. 

Typically, ranking on Google's first page requires time and effort. Some might seek shortcuts and use negative SEO tactics to avoid the wait and bring down a competitor. Negative SEO involves breaking search engine regulations to increase one's rankings in a shorter time.

Identifying a Negative SEO 

There are several ways to spot negative SEO tactics. While a professional service can assist you in monitoring negative SEO indicators, there are also a few things you can do to help the case. 

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  • Duplicating your content and publishing it on other websites. Other websites may outrank you because your content is duplicated all over the web. It is the easiest technique spammers use. Copyscape will help you identify duplicates of your content so you can remove them accordingly. 
  • Google messages. Google will inform you if there are crawl problems, external links, or issues with accessibility. Google will let you know if you have been hacked and send you a message so you can take action against the threat. 
  • Spammy links. Low-quality links are another reminder that your website has been subject to negative SEO. 
  • A sudden drop in search traffic. This is a clear signal that you should check analytics regularly before your site suffers more damage.
  • Drop in keyword rankings. Keeping track of the keyword rankings is essential, so if you notice a serious drop in keywords ranking, it can be a clear sign that something is amiss.
  • Backlinks increase. Like with keywords ranking, you should regularly monitor any increase in backlinks. If you notice a change in their quality, you must take action.

Protect Your Website with Negative SEO Monitoring Services

Trust SEO Defend to protect your website and ensure it meets search engine guidelines. Armed with the best negative SEO monitoring service and backlink safety, our SEO specialists keep your site safe from negative exposure and monitor any unwanted practices lurking across your website and causing damage. 

From domain safety to penalty checks, trust us to get the job done. Contact us today to book an assessment and learn more about our services.