SEO is a topic you can never thoroughly master, mainly because Google updates its algorithm quite frequently over the year. In 2022, several major algorithm updates could quickly get your webpage out of the league. Like that’s not hard enough, competitors can also worsen the situation.
In the endless arsenal of tricks and scams that can easily manipulate and take down a webpage from its good organic ranking and validity, using the correct negative SEO tools can keep things under control. Here are the 5 most common negative SEO attacks that may require immediate attention.
Everyone can choose a niche and start publishing content in the field. There are millions of similar content-related web pages, which is why plagiarism and copying content from another webpage is one of the most strictly forbidden violations on the Google search engine.
Scraping uses a webpage’s content, duplicated on multiple other web pages, to fight itself. Usually, Google can handle these situations and find the original source, but it’s an easy way to disable a web page.
Affiliate or spam linking now and then can’t destroy a web page. But an orchestrated attack of using interconnected links in a web page’s content, which are entirely unrelated to its original niche, may alarm Google’s engine. It will signal that a web page is manipulating the engine, initially posting content from a different niche, while targeting something completely different.
Of course, you can link statistics everywhere or promote businesses on your webpage, but the page's niche must be consistent.
If a web page runs slower than usual, Google will automatically move down its rankings, assuming something’s wrong. Or maybe that web page is no longer being actively operated or updated, causing malfunctions.
Competitive web pages or malicious hackers can cause this by massively overloading the web page’s server, aiming to crash it eventually. So when the Googlebot tries accessing the web page several times with no response, it will most likely get de-ranked.
Modifying the web page’s content can be made either visible or totally undetectable by inputting small pieces of bugs and code defects directly into the page’s HTML code. The tools mentioned above, such as link modifying and scraping, can also be done from the web page instead of off-page.
This powerful method will leave the content untacked but remove the web page from Google’s search engine visibility. The process includes adding a ".txt file" on the web page’s code, in the HEAD area. It will look something like this:
<meta name="robots" content="noindex">
No-indexing is one of the most powerful negative SEO attacks because it can’t be easily detected. There’s no visible change in the web content or design, and there are no threat alert notifications. The no-indexing method can de-rank a web page overnight, but luckily, you can easily overcome the effects.
From penalty removal to improving your overall content, our team can maintain the ranking you’ve been long working for or help you get it! Contact us and get one-click-away protection for your webpage.