What is Negative SEO?
Negative SEO refers to the practice of using unethical and black hat SEO techniques to sabotage a competitor's search engine ranking.
Negative SEO attacks can take place in a number of different ways: Hacking of your domain registrar account, DNS records or website. Building hundreds or thousands of spam / toxic links to your web properties as well as setting up duplicate content or bad redirects to various pages on your website.
Social channels are not exempt and negative SEO can take the form of social impersonation and post spam.
How to protect against Negative SEO?
SEO Defend will periodically scan and monitor your website with respect to domain, content, link, algorithm and social media related risk factors to negative SEO, consider SEO Defend insurance for your SEO. Avoid Google penalties and keep your website safe from search engine algorithm updates.
We present a negative SEO risk analysis score of the current state of your website. SEO Defend will continuously monitor your website against negative SEO attack and alert you via email or telephonically should any issue arise. You can login to your account to view the current status of your SEO as well as any triggered alerts.
The negative SEO risk analysis score is divided into five (5) key risk factor areas:
Domain factors: Registrar security, WHOIS protection, DNS risk, DDOS protection, IP block / distribution factors, domain name related factors
Content factors: Duplicate content detection, content theft, content quality, general content related factors
Link factors: Backlink quality, backlink amount, backlink velocity, anchor text risk factors, backlink detox alerts
Algorithmic factors: Google algorithm changes, Google penalty protection, penalty risk alerts, upcoming algorithmic changes
Social factors (coming soon...): Social media spam, social account standing, social impersonation, social privacy concerns
What should I do next?
Get in touch for a free consultation.