Our standard audit can provide your client with complete insight into their website's online presence, compare metrics that matter against their competitors, and help detect opportunities that can increase their overall web performance.

Backlink Assessment

  • Spammy, Toxic, Irrelevant Backlink
  • Excessive exact Matches
  • Minimal Branding

Competitor Analysis (Up to 3 Competitors)

  • Authority
    Domain Age Trust Flow Citation Flow Domain Authority Page Authority
  • Backlink Portfolio
    Number of Backlinks Number of Referring Domains Anchors Cloud
  • Rank Equity
    Numer of Ranking Terms (Ahrefs) Top 10 Ranking Keywords
  • Indexed Content
    Indexed Pages Canonical Content Volume (Homepage) Outbound Dofollow links Internal Links XML Sitemap Robots.txt Text/HTML Ratio
  • Meta Content
    Page Title Meta Description H1 Alt Tags (Homepage)
  • Usability
    Mobile-Friendliness Page Loading Speed (Homepage)
  • Tools
    Google Analytics Google Search Console
  • Sharability
    Social Media Buttons
  • Competitor Social Media Analysis: Facebook
    Number of Likes Number of Followers Average Number of Monthly Posts Content Post Types Number of Reviews Ave. Review Score FB Page Creation Date (Est.)
  • Competitor Social Media Profile: Twitter
    Number of Followers Number of Likes Number of Tweets Twitter Page Creation Date Content Post Types Average Number of Monthly Posts
  • Competitor Social Media Profile: Instagram
    Number of Followers Number of Posts Average Number of Monthly Posts Content Post Types

Content Assessment

  • Indexed Content
  • Duplicate Content
  • Keyword Presence
  • Image Alt Tags
  • URL Optimization
  • OnPage Blog Content for Freshness

Indexed Content

  • Originality / Duplication
  • Keyword Presence
  • Competitive Content Volume Analysis
  • Internal Linking Support
  • Content Formats / Rich Media
  • Image Alt Tags
  • URL Optimization
  • Freshness | Blog Content

Initial Data Assessment

  • Google Indexed Pages
  • Duplicate Content Index
  • Mirror Site Presence
  • XML Sitemap Presence
  • Google Search Console Crawl Errors
  • Google Search Console Manual Actions

Keywords Assessment & Recommendations

  • Business Analysis
  • Target Audience
  • Branded Keyword Identification
  • Generic Keyword Matching
  • Keyword Selection

Meta Content Data Report

  • Title
  • Description
  • H1
  • Alt Tags

Ranking Equity

  • 3rd Party Tool Ranking Equity
  • Branding Equity
  • Local Equity

Silo Structure

  • Click Depth of Target Pages

Tools Setup & Integration

  • Google Search Console
  • Google Analytics Setup


  • Phone Number
  • Clickable Logo
  • Above the Fold Content
  • Images
  • Incoming Internal Links
  • Outbound Internal Links
  • Image Count
  • Social Buttons
  • Calls To Action Buttons

Website Performance Assessment

  • Web 2.0/HTML 5
  • HTTPS Check
  • Website Mobile Responsiveness
  • Microformats
  • Site Speed Assessment
  • 301 Redirection
  • 404 Page Check
  • Duplicate Site Check