Paid Media Mix - Google + Facebook package provides your business with a dedicated PPC and Social Media specialist to create, manage, and monitor your Paid Digital Media Account and inclusive of management of two platforms. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners. The same will be implemented on Facebook and Instagram. The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site. Each PPC Package includes free Landing Page Analysis, daily performance monitoring, reporting, dashboard integration and reporting, and Project Manager consultation. $399 Setup fee for new campaigns.
PlatformWe utilize the correct platform to achieve the goals of your clients. Based on your client's needs, this package includes the Google Search, Facebook Ads, with cross-posting to Instagram.
Ad ExtensionsTo highlight your clients websites strengths, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site. - Lead Extensions
- Call Extensions
- Location Extensions
- App Extensions
- Sitelink Extensions
- Callout Extensions
Search Campaign SetupWe deep dive into your clients business, followed by extensive research to come up with the most targeted keyword list and ad copies. - Keyword Research: 6 hours - Daily Budget Set-up - Ad Scheduling - Campaign Structuring - Ad Copy Creation - Ad Extensions - Set-up Report
Search Campaign ManagementWe monitor and optimize your campaigns constantly to increase the efficiency for each click. - Bid Optimization: Twice a week - Auditing - Bidding - Ad Copy Test - Ad Extension Management - Keyword Management - Negative Keywords - Report Analysis - Report Generation: Monthly
Social MediaFacebook Ads + Instagram cross-posting