Did you know that web design is like putting together an outfit? A single piece of clothing or accessory can ruin the whole vibe. So can a faulty web design component!
As per recent statistics, there are more than 1.8 billion websites, and we can only imagine how many of them keep visitors browsing and not hitting the X button instantaneously. A professional web design agency can help your website embody your brand and propagate it across social media channels.
To understand what makes web design a must in digital marketing, continue reading below.
The process of web design entails planning and constructing the look and functionality of a website. Web design is what gives the overall look of your main business outlet appealing (or unappealing, if done wrong).
From images, layouts, and videos to font and font color, web design will help your brand become more recognizable, fast. Web design agencies dedicate a fair amount of time to getting to know the client so that they can create a unique web design.
Let’s discuss the benefits that come with employing a web design company:
Website visitors feel more secure when they make a purchase from a website with a user-friendly web design. These days, potential customers are keen on rating a brand based on its website design.
Contemporary and highly-functional web designs are favored over outdated, poorly executed web designs that make visitors suspect the brand’s legitimacy. A trustworthy web design agency will know exactly how to lay out the look and functionality of your website and help you build a strong brand.
A well-rounded web design should allow visitors to quickly locate information about a product or service, contact information, or an info page. The design of your web page will retain or deter visitors - as simple as that.
If your visitors have to click on five different areas on your page to find simple information about how to contact you, you can be sure they won’t. Visitors become easily frustrated by non-user-friendly websites, and regardless of their intent to buy, they’ll close your page anytime they want.
How appealing your website is to visitors is very important, both visually and content-wise. Web design agencies know how to achieve a smooth transition between content and visuals while keeping the layout of the website in perfect ratio.
If the content you boast about is placed in an unfavorable area on your website, visitors will have a hard time finding it and eventually give up. Moreover, if the visual part of the web design is fine, but the content is irrelevant to your product or service, you’ll come shorthanded.
As the top web design agency in New York, our job is to ensure your active online presence. We’ll follow up with new ideas for expansion and implement the latest SEO practices as per Google’s guidelines.
Feel free to reach out - we’d love to talk!
If you’re a business owner in today's digital world, you must have heard of search engine optimization, or SEO. Back in the 90s, when it first hit the marketing industry, SEO helped millions of small businesses build an audience for themselves.
From helping small businesses establish their brands to attracting the attention of prospects, SEO is the ultimate wingman of small businesses.
To understand how SEO packages can boost your business’ performance, continue reading below. As a bonus, we’ll let you know where to find the best SEO services.
Whether you are a small business trying to promote its unique products or looking to spread awareness for a particular service you offer, you need a marketing strategy to do so. SEO can achieve that - increased visibility, a more extensive customer base, and better return on investment.
A well-rounded SEO package can help you in more ways than one:
Today, potential customers research a brand or a product before they make a purchase. They go online and search for a specific keyword to help them find what they are looking for.
SEO services can help your business place higher in search engines, making it easier for prospects to find you. You don’t have to worry even if your potential clients don’t know your brand yet - a single keyword will get the job done.
Optimizing your website or landing page with all the audience-relevant information helps your brand build authority. Moreover, if your principal outlet is packed with a user-friendly layout and is coupled with a neat SEO pattern, you’ll get one step closer to retaining your existing client base.
A short-term business-to-client relationship is not what businesses strive to achieve. Aspire for a long-term relationship with your clients, and let SEO help you with that.
Some SEO packages offer customizable marketing strategies to help you ensure the return of your customers. In a nutshell, a better user experience will lead to more leads, more clicks, and more conversion rates.
Small businesses often run on tight budgets. Their funds are meticulously planned for a specific purpose, like procurement, distribution, and so on. Therefore, there’s no space for unforeseen costs.
Now, when it comes to marketing, companies have splurged obscene amounts of cash to deliver massive ad campaigns which might or might not translate to sales. SEO takes on the role of a “silent ad” that won’t break the bank.
Compared to other marketing strategies, SEO packages come at reasonable prices. There are different types of bundles you can choose from to suit your marketing needs.
New in the market? Boost and retain your web visibility using SEO Defend - your go-to SEO service platform.
Don’t worry about not returning your investment - SEO Defend covers your business needs from top to bottom. Besides offering the most cost-efficient SEO packages on the market, we also help you develop your website, as well as deliver awesome brand design ideas.
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A well-rounded digital marketing tactic, like SEO, can help your business rank higher in search engine results and drive traffic to your site. The latest statistics ranked websites as the second most traffic-driving channel (after social media platforms).
If your website is your primary marketing channel, you need to keep it up and running, no matter what. Paired with good SEO, you won’t have a hard time maintaining your site in tip-top shape. But what about the dark side of SEO?
Namely, black hat SEO can easily revert the countless hours of hard work you have put in to create unique content and tickle the interest of prospects. Luckily, you can use negative SEO monitoring services and forget about foul play.
From plagiarizing your content to posting fake negative reviews about your business, there are a number of ways negative SEO can affect your business in the most unfavorable manner. Most often, negative SEO is practiced by competitors or hackers looking to disrupt a business’s authority on the web. Luckily, there are negative SEO monitoring services that can put a stop to the pesky issue of unfair rivalry.
Here are some of the most common types of negative SEO attacks that you might become a victim of.
Visualize the countless hours and funds you’ve invested into creating original content to market your brand. Now imagine that same content plastered somewhere else, courtesy of another business.
Terrifyingly upsetting, right? Nothing is as frustrating as plagiarism, especially when it comes to SEO. Duplicating content and using it in the wrong way is often the most common type of negative SEO, and it can ruin a brand’s online authority fast.
Posting fake user reviews about your business is another type of negative SEO. This particular foul SEO practice can be detrimental to the authority and respectability of a brand, resulting in significant traffic drops.
Moreover, negative SEO can affect your social media presence by replicating your brand’s page and hijacking your audience. If you rely on social media for traffic and sales, make absolutely sure you inform your followers of only your official and approved social media profiles.
Thankfully, negative SEO monitoring services can help discover such issues and halt future attempts to bad-mouth your brand.
The backlinks you use throughout your content might help your business reach a wider audience. But, if someone was to meddle and replace your original backlinks with faulty ones, you might lose a good chunk of your followers overnight.
Creating and inserting spam-filled backlinks is another common type of negative SEO. If you notice an older post you’ve made getting a comment containing a link, it’s almost 100% spam.
Trustworthy SEO agencies can help you fend off spammy content, thanks to negative SEO monitoring services.
Do you need help with creating a name for your business? We at SEO Defend do more than offer you unmatched negative SEO monitoring services. Protect and defend your SEO ranking, and never fall victim to negative SEO ever again.
Keeping your business up and running means dealing with all sorts of issues, from knowing what your customers need to making sure your brand has reached a wider audience. Recent statistics show that a whopping 70% of small businesses use SEO to boost their productivity and achieve predicted revenue. When it comes to SEO, it’s all about your savviness to attract prospects, and SEO is one way to do it!
However, to fully use the perks of SEO, you’d need to maintain your ranks, and there’s a catch that most SEO experts fail to protect themselves from - negative SEO!
To understand what negative SEO actually is and how to monitor negative SEO, continue reading below.
Negative SEO is all about reverting your thus-achieved ranking success. In other words, negative SEO is a marketing tactic your competitors might use to throw off your search engine rankings.
Negative SEO is considered foul play in the world of digital marketing as it is a rival strategy used to penalize your business or lessen its authority among search engines.
Luckily, such tactics can be prevented and successfully tracked. To monitor negative SEO, you have to know what to look for. Here are the basics of negative SEO that you need to keep in mind.
A well-rounded and neatly-packed website is the cherry on top of every successful SEO campaign. Just as SEO can positively affect your website, it can also have a negative impact in the hands of a site hacker.
A hacker who takes over the functionality of your website and makes unfavorable changes can alter the intended result of your SEO campaign. Even though site hacks are costly and challenging to employ, these are one of the most efficient black hat SEO tactics.
From inserting toxic links in your content to messing up the backend to prevent the site from ranking on Google, site hacks are the ultimate bane of good SEO. To shield your brand from unwanted influences, try to monitor negative SEO and nip it in the bud!
Creating outstanding, unique content will have your business rank higher on Google’s search engines. Your uniqueness is what separates you from your competitors. Now, if your content is no longer original, your search rankings might suffer a blow.
Negative SEO attacks your business by duplicating, scraping, and entirely reposting your hard work across multiple channels.
Nothing can repel prospects quite like spammy backlinks. Negative SEO might incorporate backlinks coming from link farms or leading to spam sites with not a single connection to your content. This drives away your potential clients and hurts your SEO ranking in the long run.
To make sure your content and hard-earned rankings stay intact, check for negative SEO and always stay on top of your business game.
SEO Defend makes sure the web is a safe place for your business by keeping your content safe from prying eyes and keeping negative SEO out of your way to the first page of SERPs. We offer negative SEO monitoring services and brand designing services to help your business make a name for itself in no time. We also got you covered if you need website development services or content marketing.Get in touch with us and ensure the well-being of your business and SEO campaign.
The complex nature of websites makes them difficult to navigate without a simple and user-friendly design. So, if you want to achieve marketing success through your website, you must focus on making it fast, functional, and easily skimmable. But why are these variables important?
More than 30% of SEO experts polled in 2021 stated that on-page elements, such as meta titles and descriptions, were found to be pivotal in a website’s ranking performance on search results. In addition, content freshness and accuracy, brand awareness, and mobile friendliness contributed to ranking potential.
To ensure your website’s user-friendliness and keep it error-free, you must invest in technical SEO by professional SEO services. If you want to learn more, keep reading.
Basically, technical SEO is the process of optimizing your site to make it easier for search engines to crawl and index its content. It involves improving the underlying structure and tags. While site design and content are wonderful options for optimization, they are meaningless if consumers can't access or browse your site.
On-page technical optimization enhances specific aspects of a page to raise their potential to rank on search engine results pages. It addresses the behind-the-scenes of your website, including the sitemap, schema, site navigation, and URL structure. It is crucial to generating organic search traffic.
In SEO, the technical aspects of your website are just as essential as the design. Without it, you risk having a visually appealing site that is difficult to navigate, doesn’t work on mobile devices, and doesn’t provide visitors with the information they seek.
You need to conduct a thorough technical SEO audit to see how well your current site is optimized for search engines. Move on to our top technical SEO checklist and implement much-needed changes.
Technical SEO refers to the steps taken to confirm that your website meets search engines’ technical requirements. The following is a checklist of necessary items you can tick off to make sure your technical SEO is up to par:
Search engines like Google strive to retrieve results that are as accurate as possible in response to user queries. For this reason, Google's bots scour the web and evaluate pages according to various factors.
User experience variables include things like how long it takes for a page to load. There are additional factors that web crawlers use to analyze your pages’ content. Consequently, enhancing the site's technical aspects aids search engines in crawling and understanding your site's content.
Optimization for search engines is a complicated process, especially for beginners. However, if you're planning on incorporating these methods into your strategy, familiarizing yourself with some of the more typical pitfalls can help you avoid them.
The most typical blunders made in technical SEO are:
Our team at SEO Defend offers professional SEO services and develops effective strategies for organizations in various industries. You’’ll get a personalized plan and regular updates regarding your campaign's development.
Contact us for further details, and let’s optimize your site to perfection!
One penalty from Google can result in the complete removal of your site from Google's search results, which would lead to a significant drop in visitors, potential customers, and, ultimately, revenues. About 230,000 spam complaints were filed every single day in 2019.
Because of this, a negative SEO monitoring service is essential. But before that, there are some things you need to know about Google's penalty system. Keep reading to learn more.
A penalty is a "punishment" that the Google webspam team imposes on a website. It typically occurs when they find evidence of violating their quality guidelines.
Their primary function is to restrict access to illegal content on the web. The quality of a website can be automatically downgraded by Google's algorithms or manually penalized by a Google employee if they find the website intentionally violates quality guidelines.
In general, Google has two types of penalties it can employ:
Google's list of penalty triggers is long. Still, it can be summed up as follows: any attempt by a website to trick a search engine or negatively impact the user experience will result in a penalty.
Make sure your site doesn't have any of the following issues that could lead to a Google penalty:
Google focuses on delivering accurate search results to its users. Therefore, its quality guidelines and ranking factors are not tampered with, and any attempt to do so is considered spam.
At the "crawling" stage, Google has systems to detect spam. It employs a series of checks and balances to prevent spam from being indexed. Google claims its automated systems help block 99% of spam; the remaining 1% requires manual intervention.
Getting rid of a Google penalty might be challenging. For example, after receiving a manual penalty, the only way to get your site back into Google's index and back into the hands of potential customers is to request that Google reindex it.
In contrast, for algorithmic penalties, you need to determine the cause of your penalty and find a way to lift it depending on the reason.
If you adhere to Google’s guidelines, you can rest assured that your site won’t be penalized. But doing that alone — taking care of the content, SEO, and marketing can be difficult. Don’t worry; SEODefend is here to help you!
We protect you from bad SEOs, and black hat strategies and offer a negative SEO monitoring service by performing in-depth risk analysis scans and constant monitoring. Contact us now to learn more about our services.
In a survey conducted in December 2020, an overwhelming 94% of U.S. online consumers said positive reviews increased their likelihood of doing business with a company. As a result, Google and other social media platforms now actively promote user feedback.
Inversely, SEO penalties can be removed, and a site's organic search rankings will not improve without negative SEO monitoring tools.
However, the power of customer reviews is the most relevant. Considering all of this, you should look into SEO reputation management.
Search engine optimization (SEO) reputation management is the process of monitoring and repairing a brand's online reputation to affect the search engine results that users see when looking for that brand.
SEO aims to raise a website's or a page's profile in organic search engine results. It typically involves strategies like using targeted keywords, constructing backlinks, and making technical optimizations to boost your company's online profile.
Search engines have become the default starting point for most people researching a new company, service, or product. But it's possible that a client or partner, at some point, will say or do something that will hurt your business's standing and online reputation.
Conversely, damage to a company's online reputation can reduce brand value and negatively affect bottom-line results. Reputation management is helpful for both preventing and recovering from crises that may damage your public and online image.
Brand reputation refers to the general public's opinion of your company. A good impression of potential customers is essential if you want them to buy your goods and services. In addition to this, here are some of the benefits of SEO reputation management:
ORM is a multi-use marketing strategy. Increased brand recognition, exposure, and favorability are all goals of ORM, which is also a marketing strategy. Operational risk management (ORM) aims to lessen an incident's impact and help businesses quickly recover.
A few of the many components of this procedure are:
Search engine optimization (SEO) is essential when protecting and enhancing your reputation. Avoiding the possibility of already-existing or future-negative content making its way to the front page can be accomplished by filling the first page with positive, accurate information. There are a few different strategies you can use to prevent harmful material from appearing on the front page:
Reputation management and brand building should be central to your SEO efforts. It makes it possible to establish credibility and attract customers in the digital sphere. A variety of negative SEO monitoring tools are at your disposal, allowing you to keep tabs on the status of your site.
In addition to protecting you from black-hat SEO practices and helping you recover from manual penalties, SEODefend monitors and eliminates unnatural links. Please contact us if you are interested in protecting your website and your company!
Users spend less than two-tenths of a second forming an opinion about a website.
Because of its importance in facilitating communication with visitors, usability is often cited as the most important metric to judge a website's performance. This shows hiring a reliable web design agency to improve website usability should be an integral part of any company's online strategy.
Read this article to find out everything there is to know about website usability and how it may benefit your company.
What Is Website Usability?
The term "website usability" refers to both a characteristic of websites and a design method that prioritizes visitors' needs. One of web design's most challenging aspects is ensuring visitors can easily navigate and use your site.
Website usability aims to achieve clarity and utility, and designers should give equal weight to the two. In other words, even the most seasoned designer will find it challenging to create websites that look good and function as their target audience expects.
Since usability is a somewhat vague concept, we compiled a short list of the most important things to keep in mind when working to improve the usability of your website. The five pillars of good web usability are accessibility, readability, visual appeal, recall, and importance. The following is a brief explanation of each:
The availability of your website refers to how straightforward it is to navigate and use it. Your website loses all value if visitors are unable to access it. In addition, different web hosting platforms can handle a wider variety of devices, which might affect how easily visitors can access your website. The longer your site is down, the more frustrated your users will grow, and the more customers and money you'll lose out on.
The usability of a website relies heavily on its clarity. Everyone who clicks on your site is there for a reason, and it isn't to admire your web design talents. Therefore, it is your responsibility to hasten their progress toward these ends.
Users will either spend more time than necessary on your site if it's poorly designed or leave immediately and never return. Customers go either way and are not likely to return.
The term "recognition" is commonly used to refer to the process of gaining knowledge that visitors go through whenever they check out a new website. Your goal should be to create simple user interfaces so that neither reading instructions nor extensive experimentation is necessary.
Even if you don't think your website requires comprehensive study before it can be utilized, the truth is that all websites benefit from at least a moment or two of careful inspection before they can be navigated.
Every website needs to have a high level of credibility. If visitors don't trust your website, it doesn't matter how simple it is to use or how much information and tools it provides.
Being open and honest about your company and its goals is one way to establish trustworthiness through your website's layout and design. Naturally, the quality of your content also matters in terms of how credible people think your site is. Be truthful and accurate.
It is not enough to have a website that is easy to understand; the content must also be pertinent. Knowing your audience and what they want from your site is essential. For your customers to stick around, you must ensure the content they see is relevant.
Determining who you're writing for, what they're interested in, and how you can best serve them are all critical steps in producing content that resonates with readers.
Effective design is driven by the fundamental principles of website usability, which should inform all of your design decisions. Put your trust in us to handle your website maintenance. The websites you create with SEODefend look great and provide an excellent experience for the user.
Please contact us if you have any questions regarding our services.
We cannot talk about search engines without a mention of Google. The tech titan has garnered an astounding $256 billion between 2002 and 2021, and you can expect them to grow further.
Google is the dominant force in the digital field, especially among search engines. And to keep its reputation as the prime search engine, it employs several tactics, including the Google penalties.
Among other approaches, you can manage Google penalties with suitable SEO tactics. Read on as we elaborate on how to avoid them using professional SEO services.
A Google penalty is a sanction against a website with content that conflicts with the Webmaster Guidelines set by the search engine. The violation can stem from plagiarized content, spam links, or malicious SEO tactics.
The penalty types that Google imposes might seem vague and complicated but are very simple in reality. There are two main categories: algorithm penalties and manual penalties.
The Google algorithm itself gives algorithm penalties. It is tasked with ensuring that the indexed websites abide by the imposed guidelines.
Google’s webspam team gives Manual penalties. They take action after the algorithm flags and notifies of a potential violation.
Within these two main categories, Google’s penalty list includes:
Avoiding getting Google penalized is better than getting out of an existing penalty. If one does come your way, the best defense against it is using suitable SEO tactics from an expert provider.
SEO services specialize in search engine optimization and take all necessary measures to shield users from Google penalties.
Hiring professional SEO services like SEO Defend will ensure that your website never runs into any Google issues.
Here are five ways in which an SEO service helps manage a Google penalty:
The first thing an SEO service will do is review your website and detect any penalties against it. If SEO experts determine you have Google SEO penalties to manage, they’ll devise a strategy to fix them.
This includes removing the violation against the Google guidelines and methodically driving website traffic back. Once you remove the violations, your website will regain Google rankings.
Google penalties can be exhausting and perplexing to manage on your own. To find a reputable provider of professional SEO services, turn to SEO Defend! We offer top-notch SEO services and extensive experience keeping penalties by Google at bay.
Our experts will offer the best negative SEO tracking approaches that ensure your website’s vitality on Google. We remove harmful links, shield your site from black-hat SEO, and create a recovery plan against manual penalties.
Contact us today to get your website unpenalized with a free trial!
Whenever we want information, we usually turn to Google first, which is why this popular search engine receives about 40,000 questions per second!
To give satisfactory answers, Google must be very mindful of the quality of the content it allows within the search results. That’s where Google’s Search Quality Rater Guidelines come in.
The E.A.T. Google concept is a crucial aspect of those Guidelines in recent years. It means Expertise, Authoritativeness, and Trustworthiness — the recipe for a high-ranking website.
Stick with us to discover more about E.A.T. and why it matters.
So, what is E.A.T. exactly?
According to the Guidelines, the author's expertise is significant, and Google has an excellent reason for that. For a post on a website to get a high ranking amongst the search results, it has to be created by a person with high knowledge in the particular field.
For example, a text teaching you about the execution of a will written by a Family Law expert like a law professor or a lawyer will most likely rank high. On the other hand, a text with the same topic that a layman wrote will rank much lower.
You should be aware that black hat activities that disparage the expertise of your content creators will harm your website’s reputation and lower your site’s ranking. That’s why you also need negative SEO monitoring.
Unlike the Expertise factor, where only the content creator’s expertise matters, Google raters assess both the author’s and the website’s to determine authoritativeness. To rate your authority, the Google researchers will dive into your reputation, history, and use of independent sources.
However, not all people and websites hold authority for all topics. To add to our previous example, a family lawyer has authority over family law content. Still, their thoughts and claims about medicine would get a very low ranking from the raters.
Your website won’t get a high ranking by the raters if its content isn’t accurate, legitimate, and transparent. Those are the three elements they look for when evaluating your website for trustworthiness. So, you should always ensure your content is accurate and cite dependable sources.
You should also ensure that your website has contact information for readers, including an email address and a phone number.
The E.A.T. SEO concept is essential because it determines your website’s value. The raters use this concept to determine whether you’re providing quality and trustworthy content or not. They are almost like representatives of potential readers, and their job is to positively rate the content readers want to consume, share, and recommend.
The E.A.T. concept is certainly more critical for topics in the YMYL (your money, your life) category, such as medicine, finance, and law. However, that doesn’t mean E.A.T. has no application in non-YMYL topics.
Verifying that your website answers all of the E.A.T. requirements while performing SEO audits can be overwhelming. It can also be potentially detrimental to the success of your website, which is why you should turn to an expert.