We cannot talk about search engines without a mention of Google. The tech titan has garnered an astounding $256 billion between 2002 and 2021, and you can expect them to grow further.
Google is the dominant force in the digital field, especially among search engines. And to keep its reputation as the prime search engine, it employs several tactics, including the Google penalties.
Among other approaches, you can manage Google penalties with suitable SEO tactics. Read on as we elaborate on how to avoid them using professional SEO services.
A Google penalty is a sanction against a website with content that conflicts with the Webmaster Guidelines set by the search engine. The violation can stem from plagiarized content, spam links, or malicious SEO tactics.
The penalty types that Google imposes might seem vague and complicated but are very simple in reality. There are two main categories: algorithm penalties and manual penalties.
The Google algorithm itself gives algorithm penalties. It is tasked with ensuring that the indexed websites abide by the imposed guidelines.
Google’s webspam team gives Manual penalties. They take action after the algorithm flags and notifies of a potential violation.
Within these two main categories, Google’s penalty list includes:
Avoiding getting Google penalized is better than getting out of an existing penalty. If one does come your way, the best defense against it is using suitable SEO tactics from an expert provider.
SEO services specialize in search engine optimization and take all necessary measures to shield users from Google penalties.
Hiring professional SEO services like SEO Defend will ensure that your website never runs into any Google issues.
Here are five ways in which an SEO service helps manage a Google penalty:
The first thing an SEO service will do is review your website and detect any penalties against it. If SEO experts determine you have Google SEO penalties to manage, they’ll devise a strategy to fix them.
This includes removing the violation against the Google guidelines and methodically driving website traffic back. Once you remove the violations, your website will regain Google rankings.
Google penalties can be exhausting and perplexing to manage on your own. To find a reputable provider of professional SEO services, turn to SEO Defend! We offer top-notch SEO services and extensive experience keeping penalties by Google at bay.
Our experts will offer the best negative SEO tracking approaches that ensure your website’s vitality on Google. We remove harmful links, shield your site from black-hat SEO, and create a recovery plan against manual penalties.
Contact us today to get your website unpenalized with a free trial!
Whenever we want information, we usually turn to Google first, which is why this popular search engine receives about 40,000 questions per second!
To give satisfactory answers, Google must be very mindful of the quality of the content it allows within the search results. That’s where Google’s Search Quality Rater Guidelines come in.
The E.A.T. Google concept is a crucial aspect of those Guidelines in recent years. It means Expertise, Authoritativeness, and Trustworthiness — the recipe for a high-ranking website.
Stick with us to discover more about E.A.T. and why it matters.
So, what is E.A.T. exactly?
According to the Guidelines, the author's expertise is significant, and Google has an excellent reason for that. For a post on a website to get a high ranking amongst the search results, it has to be created by a person with high knowledge in the particular field.
For example, a text teaching you about the execution of a will written by a Family Law expert like a law professor or a lawyer will most likely rank high. On the other hand, a text with the same topic that a layman wrote will rank much lower.
You should be aware that black hat activities that disparage the expertise of your content creators will harm your website’s reputation and lower your site’s ranking. That’s why you also need negative SEO monitoring.
Unlike the Expertise factor, where only the content creator’s expertise matters, Google raters assess both the author’s and the website’s to determine authoritativeness. To rate your authority, the Google researchers will dive into your reputation, history, and use of independent sources.
However, not all people and websites hold authority for all topics. To add to our previous example, a family lawyer has authority over family law content. Still, their thoughts and claims about medicine would get a very low ranking from the raters.
Your website won’t get a high ranking by the raters if its content isn’t accurate, legitimate, and transparent. Those are the three elements they look for when evaluating your website for trustworthiness. So, you should always ensure your content is accurate and cite dependable sources.
You should also ensure that your website has contact information for readers, including an email address and a phone number.
The E.A.T. SEO concept is essential because it determines your website’s value. The raters use this concept to determine whether you’re providing quality and trustworthy content or not. They are almost like representatives of potential readers, and their job is to positively rate the content readers want to consume, share, and recommend.
The E.A.T. concept is certainly more critical for topics in the YMYL (your money, your life) category, such as medicine, finance, and law. However, that doesn’t mean E.A.T. has no application in non-YMYL topics.
Verifying that your website answers all of the E.A.T. requirements while performing SEO audits can be overwhelming. It can also be potentially detrimental to the success of your website, which is why you should turn to an expert.
Did you know that content relevance paired with titles and metadata is one of the driving forces of a solid SEO strategy? Anyone striving to secure their spot on the online marketplace should design their website according to these factors.
However, if your website is due for a makeover, you may be afraid of losing all the SEO progress you’ve made so far. But, worry not — there’s a simple fix to this problem.
Making an SEO change can be terrific for your website, but it can also hurt its rankings if done incorrectly. Stick with us and discover how to redesign your website and save your SEO progress.
Before refining your website, be clear on your motivations behind the redesign.
Ask yourself the following questions:
Once you figure out what you wish to achieve by turning to web design and development, you can begin the step-by-step process.
Create an inventory of the unique pages of your website included in the index. You can use a crawler or even Google’s indexing system to accomplish this.
On top of making an inventory of your pages, this step will help you identify 404 errors, broken links, duplicate descriptions, etc.
Before implementing the changes on your actual website, where there will be real-life consequences, take advantage of the availability of test sites. That way, Google will not index your site in progress and include it in people’s search results.
Depending on the amount of redesigning you’ve done to your website, you will want to do a complete overview of your current SEO metrics. During this audit, you will have to pay attention to URL changes, duplicate and low-ranking pages, irrelevant content, and broken links.
By setting up a 301 redirect, you forward website visitors from your old URL to the new one. However, that’s not all these redirects do.
They also inform the search engine that the URL change is permanent. That way, you move your previously established SEO settings to your new site.
This phase is pretty easy because the web design and development team will do most of the work. However, you will still need to check whether your website is indexed once it launches.
You should also keep a watchful eye on the data analysis aspect. Ensure data from your website is constantly being collected and analyzed.
Keeping a close eye on any SEO ranking changes that develop once your website redesign is complete is very important.
If you are not seeing a sharp improvement in your stats immediately after the redesign, that’s okay. A good SEO strategy will take a little while to gain traction and yield results.
Web redesigning is a lengthy, multi-faceted process that should ultimately increase your website’s traffic and search engine ranking. However, you never want to lose your SEO in the process of redesigning.
That is why expert SEO services such as SEO Defend exist - to make the entire redesign process a breeze.
Get in touch now, and we will build your website from the ground up while safeguarding your SEO!
Out of all search engines, the most dominant is Google, with an astounding 92% of the market share as of 2021. As such, it’s the perfect opportunity for online businesses to rank high, boost conversion rates, and build a stable reputation.
For that to happen, business owners and bloggers must implement good SEO practices and avoid those that threaten their reputation - such as spammy links.
There are a few ways you can protect yourself from these links, and one of them is by using a spammy link checker. Stick with us and learn about link spam and how to eliminate it on time.
Spam links look just like any regular link, but they can harm the search engine optimization of your website. Spammy links are easy to spot once you know what to look for.
The links you should be wary of are the ones that lead to spam sites or even sites with low domain ratings. The sites can be irrelevant to your particular website, they can contain little to no content, plagiarized content, and in the worst cases, malware.
It might not seem like that big of a deal, but search engines, especially Google, pay close attention to the content quality of the websites displayed. So, when it registers that a particular website contains link spam, it has two courses of action.
Once the algorithm flags a potential bad backlink on a website, it sends it to the Google webspam team for inspection. If a team representative finds that the link is indeed spam during the review, you will be informed that you’ve been given a manual penalty.
On occasion, you’ll get lucky and simply receive a warning to remove the bad link before you’re penalized. However, you should note that a review can be triggered by a random choice and not the existence of spam links.
Because Google’s algorithm is designed to spot bad links on its own, it can react and penalize your website without the help of the webspam team. The algorithm penalty is worse than the manual penalty in two ways. First, you won’t receive a notification that you’ve been penalized or why.
The second aspect, which is worse, is that you will notice that you’ve been penalized when your website experiences a sharp drop in traffic. The algorithm might even de-index your website completely.
The best defense against bad links is negative SEO protection. SEO services exist exactly for that reason - to develop, optimize, and protect your website. You can also use a backlink checker. Insert the link, and the tool will do the work for you. If the link has a domain rating lower than 50, it’s a spammy link.
To ensure that the link is legit, you can also check the uniqueness of the content. Simply copy the content of the suspicious site, paste it into Google, and analyze the sites with duplicate content. You can also use a plagiarism tool for this.
You work hard on your website, and you shouldn’t have to worry about the search engine optimization aspect of it. To relax and not worry about your website getting penalized or even de-indexed, turn to our experienced professionals at SEO Defend.
Contact us now and let us protect your website from spammy links!