A well-designed, user-friendly website is demonstrative of a professional and reliable business - and web development is the perfect tool to help you do this. In fact, the number of available web developer jobs is expected to surpass 200,000 in the U.S. by 2030, pointing to a growing need for web developers.  

First impressions are incredibly important, especially for small businesses. And since it’s the golden era of the internet, most of our first impressions are made online. That is why it’s paramount to have an immaculate website and proper web development. 

Read on as we elaborate on the reasons you need web development for a small business and how a trusted web development company can be of service. 

Potential Clients 

If you own a small business, it is quintessential to attract new clients, and maintain your existing ones.

Having a well-developed website featuring all relevant information in one place, a user-friendly interface, and suited means for communication will give your small business an air of professionalism. Once the website establishes your business as trustworthy and reliable, you will notice an increase in traffic and audiences. Only with a relevant website and adequately showcased product or service can you expect to reach out to the desired clientele, especially as a small business. 

Global Reach

Just because your business is small, it doesn’t mean it has to be local. The internet has created a global community of people you can appeal to with your services or products. Web development can help put your business on the world map and make it available to customers worldwide. 

By putting your business online and making it global, you open it up to countless new potential clients, which is an opportunity to increase revenue and expand audiences. Having a professional business website also ensures that your business is open at all times, regardless of time zones. 

Improved Ranking 

Simply having a small business website is not enough. You also need that website to pop up in the results and suggestions whenever your potential clients search for the goods or services you provide. Since web development is a tough nut to crack, hiring a web development company will make a significant impact.

Laptop used for Web Development

A professional web development provider will create a small business website that checks all boxes required to achieve search engine optimization. Search engine users tend to go with the top 4-5 results shown on search engines, and it is a web developer’s job to bring your site to maximum exposure.

Business Branding  

Creating meaningful and easily-identifiable brands is not limited only to global corporations. In fact, it might be even more important to have a recognizable brand as a small business owner. Having a well-developed website will establish your business name and logo in the online space.

Once that is done successfully, you can simply continue to build on your brand by offering quality goods and services. Potential clients will start associating your business with high standards, which will keep them around for longer and urge them to spread the word about how good your site is. 

Choose the Right Web Development Company for Your Small Business

If you are on the search for the best web development company to scale your businesses, SEODefend meets you halfway! As an established and experienced provider, we offer a variety of designated services for your small business, including website development, SEO, paid advertising, brand design, and content marketing.
Get in touch with our professional team and let us connect your small business with the big global market! 

According to Matt Cutts, former head of Google’s Search Spam, 25% to 30% of web content is a duplicate. The reader gets the information they are looking for, but the search engines do not know which page to prioritize since they all show the same piece. 

And because the content is similar, search engines often favor other results instead of duplicated ones. That is why it affects the SEO campaign. An experienced SEO agency canould help you rank better and avoid duplicate content. 

In the meantime, keep reading to find out how an SEO campaign is affected by duplicate content. 

Duplicate Content Issues 

Duplicate content can be internal or external, meaning it can happen within your website or on websites owned by third parties. The internal issues refer to meta elements, URLs, and easily repetitive content like product descriptions. 

On the other hand, external duplicate content issues arise from scraping when other websites use your content without permission. Scraped content, as it’s called, occurs when another site owner copy-pastes your content. The saddest part is that your SEO will also be affected even though you aren’t to blame for your content being stolen and reposted. If you find content identical to yours, make sure to report it.

What Effects Does Duplicate Content Have on Your SEO Campaign?

The first and most important of all is that duplicate content hurts your ranking, and even the site can be removed entirely from the Google index. There is no penalty for duplicate content issued by Google, but a bad ranking is a penalty enough. 

Duplicate content confuses Google, and it often happens that the original content is not always ranked higher. Additionally, this leads to inaccurate SERPs that confuse and frustrate users further. This also affects the links’ authority, meaning external and internal links will point to different versions. The link equity will then be split among more pages rather than just one. 

How Can You Prevent Internal Duplicate Content?

A unique page title and unique meta description are a must in avoiding duplicate content issues. Headings are also important, and they should be distinctive from the other headings on your website and other websites, for that matter.

Person Writing On A Notebook Beside Macbook

All of the other content should also be as unique as possible. You can do duplicate checks with a plagiarism tool that will show if your content is unique. You can also run an exact match on Google by copying a few sentences from your content and checking them through the search engine. 

Performing regular audit checks on your website is also a good practice to ensure that you don’t have duplicate or non-duplicate content affecting your SEO. 

SEO Defend: Protect your SEO Ranking 

If you’ve been working hard to keep a high SEO ranking, you need to do everything you can to keep it, and contacting an SEO agency is a great start. SEODefend is here to help protect your ranking! Our services range from website development, content marketing, and SEO practices to brand design and paid advertisementContact us today, and let’s make a defense strategy together.

There are countless ways to do negative SEO campaigns. With almost 63% of the world population using the internet today, the chances of falling victim to a negative SEO campaign are high.

While you can take matters into your own hands, it's best to rely on negative SEO monitoring services to locate potential threats and sources.  

Remember that negative SEO is unethical, and search engines will likely ban you if you don't tend to the issue. Keep reading to learn how to determine negative SEO indicators and what you can do to protect your website against them. 

What is Negative SEO?

Destroying your Google reputation, stealing competitors' keywords, and duplicating content are common negative SEO practices. Negative SEO refers to any harmful method that aims to tamper with the search rankings of a website that belongs to a competitor. Another name negative SEO goes by is black-hat SEO, and the consequences of doing it include bans and even fines. 

Typically, ranking on Google's first page requires time and effort. Some might seek shortcuts and use negative SEO tactics to avoid the wait and bring down a competitor. Negative SEO involves breaking search engine regulations to increase one's rankings in a shorter time.

Identifying a Negative SEO 

There are several ways to spot negative SEO tactics. While a professional service can assist you in monitoring negative SEO indicators, there are also a few things you can do to help the case. 

Man looking at this laptop

Protect Your Website with Negative SEO Monitoring Services

Trust SEO Defend to protect your website and ensure it meets search engine guidelines. Armed with the best negative SEO monitoring service and backlink safety, our SEO specialists keep your site safe from negative exposure and monitor any unwanted practices lurking across your website and causing damage. 

From domain safety to penalty checks, trust us to get the job done. Contact us today to book an assessment and learn more about our services.

According to Google, 53% of consumers research before they decide on a purchase, which is why SEO is extremely important. But even if you work hard to rank high on Google, competitors can attack your site with negative SEO practices and lower your ranking. 

Although negative SEO is not very common these days, it still exists, and sometimes it can come from within your company. Hiring inexperienced SEO specialists or writers who plagiarise content are just some of the reasons you should closely watch out for such threads. Luckily there are negative SEO tools that can help you monitor and protect your ranking. 

But first, let’s see the types of negative SEO you need to watch out for.

Different Types of Negative SEO shapes

Negative SEO refers to actions taken by competitors that aim to lower your site's ranking. While this is usually done off-page, it can also happen by hacking and modifying the page’s contents. But note that not all drops in ranking can be ascribed to negative SEO, as there are other reasons for it unrelated to competitors’ foul play.  

Let’s take a look at some of the most common negative off and on-page SEO.

Negative Off-Page SEO

The negative off-page SEO refers to actions by third parties that intend to lower your site’s ranking. Here are the most common ones. 

Negative On-Page SEO 

Negative on-page SEO means hacking and changing content on your site. Here are the most common ones. 

Google Browser on Laptop

SEO Defend - Defend your SEO, Defend your Business

Negative SEO can lower your page’s ranking, and all your hard work and SEO practice will be in vain. That’s why it’s imperative to protect it, and we’re here to help. At SEO Defend, we offer services to improve and defend your SEO ranking with access to negative SEO tools for monitoring your site’s health. 

Aside from SEO, we also offer website development, content marketing, and brand design services. Start your 30-day trial and get a month of negative SEO monitoring for free.Contact us today for more details on our services.